Back Office Modernization in the Age of Digital Transformation

As companies continue to utilize digitaltools to maintain competitive advantage and improve the buyer journey, we’re starting to see an alarming pattern that hurts legacy organizations in WinstonSalem who’ve been using the same processes and software for decades.

 
 
 
 
When businesses begin the voyage toward Digital Transformation, they tend to prioritize customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s important to improve the customer experience and accurately market your services, ignoring certain departments that also service customers, vendors, partners, and staff can inhibit your ability to provide a smooth experience for all parties.

Our View

In our humble opinion, the Back Office is the cornerstone of your company. If your workflow creates inefficiencies, the yield of your entire business deteriorates. For example, let’s say a business onboards a new client in minutes but requires several weeks to spin up a new employee or supplier. That’s a problem because both your employees' skills and your partner’s products play a vital role in providing exceptional service to the customer. Therefore, if those components are not operating smoothly, your customer is ultimately the one who suffers. Your Front Office can only be as seamless as your Back Office, and both must be incorporated in a strategic digital transformation.